Must My Aspiring Influencer Pal Stop Using People for Material?

One Side: One Friend's Perspective

At times I'm recorded while I’m eating. It's jarring to spot myself on her Instagram – it’s like a jumpscare.

A close companion of a decade, she, calls herself the “content queen”. It can be amusing for a short while, but it strains our friendship.

Being highly outgoing, she feels the need to record everything constantly. When we eat out, her motto is, “The camera eats first,” and snaps pictures with bright lighting, which induces embarrassment. It's unpleasant when strangers see her posing or filming – I experience secondhand embarrassment. It also frustrates me because the food gets cold.

She's not quite an influencer yet, but Marielle is trying to be. She creates vlogs about living in our city, her daily routine, and her work as a stylist. The material is quality, credit where it's due, but I prefer not to be dragged into it. Sometimes she films me while I’m eating, or simply tagging along. I’ll see myself on her feed later, and it comes like a jumpscare: I’ll have bare-faced, an awkward face or be captured mid-bite. It’s uncomfortable.

She also anticipates that I will to record her at inconvenient times. Sometimes I’ll be talking to another person, or we're simply hanging out in the street. I feel like our bond has transformed into me serving as her unpaid videographer. She has the means to hire someone if she wanted high-quality content. Upon mentioning my discomfort about this arrangement, she brushed it off. She’s taken me to several brand events, which was nice, but that doesn't compensate for all the time and effort I invest assisting her make content.

I appreciate that Marielle has supported me with my career in design, but I don’t want our friendship to become merely a tally of favours. I don't believe she's insincere or dishonest, but sometimes I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.

She will say, “OK, look happy!” and film me laughing with someone. It’s so silly. It's crucial her to understand that our 10-year friendship still has limits. I enjoy spending time with her, but I also want to enjoy it without being recorded, edited, or posted for an viewers. I’m not a accessory for her online persona.

The Other Side: Marielle

I hope my friend to see that the creations we produce together can get us a foot in the door.

I am passionate about shooting content. It’s not just a hobby; it's integral to who I am. Creating videos and sharing my life online allows me to show my personality and engage with people in novel forms.

I don’t see myself as a full influencer yet, but it's savvy to generate income from your interests. I admire people on TikTok who pull off that style of informal, self-made content creation.

Content creation is my interpretation of engaging with life: noticing the nuances, sharing them with an viewership that values the craft behind it. It's never my aim to make my friend uncomfortable. Bringing her to industry events was my way of sharing opportunities, giving her a chance to witness behind-the-scenes moments that could benefit her professional path too. That’s not leverage, it’s just being pragmatic.

I would take her to such functions even if she didn’t help me, but I desire her to see the benefits the work we create together can achieve: a foot in the door. I understand not everyone likes being filmed, but sometimes spontaneity is what makes material authentic. Being recorded from time to time is an inherent aspect of being my friend. I would delete anything she asked, but she hasn't made such a request yet.

I don't demand anybody to be my private videographer, but companions help each other in small ways. I thought recording a short video here or there would be enjoyable for Beth. Innovation thrives in collaboration, and having Beth around makes projects lively and pleasurable. I never force her to take part in anything, and I would never deliberately humiliate her. But filming together occasionally is part of how I record our time together.

I cherish our friendship profoundly and don’t want content creation to drive a wedge between us. I am ready to find middle ground: like requesting permission before recording, and steering clear of angles that might make her self-conscious.

This isn’t about control, it's regarding expressing my perspective while still considering hers. Obviously making content is not a substitute for genuine friendship: it’s just part of how I experience life and I desire her to be included in a way that’s enjoyable for each of us.

The Jury: Public Sentiment

Is it right for her to stop recording herself and her friend when they are socializing?

Nothing is more uncomfortable than having a friend point a camera at you. I get that it’s Marielle’s passion, but I don’t make friends come to my workplace. Perhaps she can find like-minded creators to create content with. With the uncertain future of AI, human connections are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something professionally, it's unfair to expect your friends for assistance every time, even if they have done it before. While she enjoys shooting, that doesn’t mean all those around her is content. She needs to respect Beth’s personal space.
Another reader, 26

She may enjoy making content and displaying her life online, but it’s not for everyone. It’s nice she has helped Beth’s career, but she must to listen to what Beth wants.
A commenter, 27

It sounds like you value each other, so hold on to that and make sure it’s the focus in your relationship. Create some real memories, where genuine feelings are stored, not online archives. Even public figures who seem to share their worlds actually have more privacy than it appears.
One opinion, 53

Marielle appears to be not fully engaged nor authentic when she’s with Beth – she’s working. Both seem confused as to what’s reasonable. The solution lies not in trying to alter one another, but in each establishing clear limits around what is comfortable to them and determining if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

Consider this question: has she been exploiting their friendship?

Michele Russell
Michele Russell

Lena is a passionate game developer and writer with over a decade of experience in the gaming industry, specializing in indie game analysis.